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New FitFlops Just Arrived

Saturday March 7, 2015 at 5:10pm

FitFlop Sandals have been a real favourite for our customers since they hit the shelves 6 years ago. See our latest arrivals:

Here's the science part, which goes some way to explaining the FitFlop™ appeal:

FITFLOP, they feel your FEET shouldn’t get in the way of your dreams. WEAR THE SHOES. RULE THE WORLD.™

Company Overview

BEING A SIX YEAR OLD HAS ITS ADVANTAGES . At FitFlop™ they believe that the ‘newness’ at shoemaking gives the freedom to dream. To see footwear with fresh eyes – and deliver equal parts fun, fearlessness and functionality. Six years ago, when they first put precision ergonomics under a set of sporty looking flip flop straps, the only rules they followed were dictated by expert biomechanists. Modern shoes, they told us, often neglect our natural engineering; as a population, we’re not conscious enough of the benefits of training our feet. To challenge a person’s gait and activate key stabilising muscles more, you have to slightly destabilise their stance. They put that advice into practice, created a multidensity Microwobbleboard™ midsole, and launched it in the first FitFlop sandal. Over eighteen million pairs have been sold since. (And they’re repeatedly told –by happy customers – that they make the most comfortable footwear in the world.)

The focus is still on delivering the best in biomechanics, but now in a wider variety of styles, so customers can have that ‘happy FitFlop feeling’.  Because at FitFlop, they believe that when your feet feel great, you can DO anything. WEAR THE SHOES. RULE THE WORLD.™ Description At FitFlop, they make beautiful shoes that are ergonomically optimised and biomechanically engineered to make the wearer feel fantastic, because they feel your FEET shouldn’t get in the way of your dreams.

MORE Exciting new colours and styles are on their way.

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