FitFlop Sandals have been a real favourite for our customers since they hit the shelves 6 years ago. See our latest arrivals:
Here's the science part, which goes some way to explaining the FitFlop™ appeal:
FITFLOP, they feel your FEET shouldn’t get in the way of
your dreams. WEAR THE SHOES. RULE THE WORLD.™
BEING A SIX YEAR OLD HAS ITS ADVANTAGES .
At FitFlop™ they believe that the ‘newness’ at shoemaking
gives the freedom to dream. To see footwear with fresh eyes – and deliver equal
parts fun, fearlessness and functionality.
Six years ago, when they first put precision ergonomics
under a set of sporty looking flip flop straps, the only rules they followed were
dictated by expert biomechanists. Modern shoes, they told us, often neglect our
natural engineering; as a population, we’re not conscious enough of the
benefits of training our feet. To challenge a person’s gait and activate key
stabilising muscles more, you have to slightly destabilise their stance. They
put that advice into practice, created a multidensity Microwobbleboard™
midsole, and launched it in the first FitFlop sandal.
Over eighteen million pairs have been sold since. (And they’re
repeatedly told –by happy customers – that they make the most comfortable footwear
in the world.)
The focus is still on delivering the best in biomechanics,
but now in a wider variety of styles, so customers can have that ‘happy FitFlop
feeling’. Because at FitFlop, they
believe that when your feet feel great, you can DO anything.
WEAR THE SHOES. RULE THE WORLD.™
At FitFlop, they make beautiful shoes that are ergonomically
optimised and biomechanically engineered to make the wearer feel fantastic,
because they feel your FEET shouldn’t get in the way of your dreams.
MORE Exciting new colours and styles are on their way.
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