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New season FitFlop Essentials

Saturday March 24, 2012 at 3:31pm


Something for everyone by FitFlop this season with over 30 different styles and colours now available with still more to come!

Customers of FitFlop return again and again as the technology involved in a pair of FitFlops has been proven to enhance the walking experience. Here's the scientific bit:

FitFlop Footwear is engineered with patent-pending Microwobbleboard™ technology built into a multi-density midsole that makes your legs muscles work harder than they do in standard-style trainers/sneakers or shoes. Created by Senior Lecturing Biomechanist Dr David Cook and Darren James at London's Southbank University, all you have to do is wear them and you get a workout while you walk ™. FitFlop sandal, boot, and shoe wearers have also reported feeling relief from plantar fasciitis, heel spurs, lower back and scoliosis related pain, lower limb swelling, and aching hips, knees and ankle joints. 
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